The Kardashians have been in the public eye for years now and have amassed their fair share of fans and haters alike. But, it seems as though the clan’s influence may be beginning to wane in recent years.
People have been pointing out how they’re no longer interested in keeping up with the famous family anymore on social media. One Reddit user even went so far as to say:
“I’m so over this family. I don’t watch new episodes of their show, I don’t keep up with their Instagrams. I feel like they fell off this year.”
So, what’s the deal? Have the Kardashians finally hit a wall?
Are The Kardashians Struggling To Stay Relevant?
The redditor mentioned above put their feelings about the family pretty bluntly, stating:
“Kim can post all the ass pics she wants, Kourtney can make out with that man, Kylie and Khloe can reveal their son’s names, Kendall can date another NBA player, they can lie more about getting plastic surgery, I literally won’t care. Whatever they do to stay relevant doesn’t move me anymore.”
But, is that really the consensus on the Kardashians? According to Monumental’s Jamie Love, yep, it is. According to Indy100, he points out that they are struggling to stay relevant. He said:
“They simply are outdated. They rose to fame and influence at a time where we wanted ‘aspirational’ content, overly edited pics were so in style coupled with the desire to look perfect. Authenticity trumps perfection, people want the real thing.”
Could Jamie Love be onto something? Is everyone over the inauthenticity wave?
HighSnobiety seems to agree. They point out the family’s hypocritical social media posts and general Kardashian burnout as big reasons for their shrinking fan base. They also make an interesting point regarding the family’s need to remain relevant at all costs, pushing people to get tired of seeing them everywhere.
Online User Said ‘…They Need To Ghost Us …’
Jamie Love told Indy100 that the only thing that could save the family from complete irrelevance could be something they seem incapable of – ghosting their audience for a while. He stated:
“I think what they need is actually something they would never do, they need to ghost us. Any good celebrity knows that being in the public eye too much and too prominently will cause us to get bored.
Pulling away from the spotlight would allow them to stop struggling to be relevant, take time to reflect, strategise and relaunch with a brand that is more interesting to today’s audience, and hopefully with the size of platforms they have actually make it valuable or impactful.”Ever since they started producing their own shows, the Kardashians have seen their relevance slide. Maybe they really do need to disappear for a while. However, that doesn’t appear to be a part of their plan for the time being. Their show “The Kardashians” is still airing, and they show no signs of slowing down at all, according to Today.